T.A.Solberg Co., Inc.

With 45 years of experience in the industry, Jeff has held several management positions throughout his career, including extensive service with T.A. Solberg Co., Inc. He has earned recognition for his leadership and impact, receiving the Excellence in Operations award twice from T.A. Solberg and Wisconsin Grocers, along with the Outstanding Business Leader, Servant Leader of the Year, and Business Partner of the Year awards from the Boys and Girls Club.

Passionate about commitment, preparation, and success, he believes in the importance of being prepared to avoid failure. Jeff values the company’s strong Cellar 70 departments and their ability to set the business apart from the competition, as well as the continued financial success achieved year after year. He is particularly proud of his contributions to Cellar 70 operations, including involvement in remodels, expansions, and daily department management.

His "passion word" is “Commitment,” a value that reflects his dedication to the company and his work.