T.A.Solberg Co., Inc.

Steve began his career in August 1984 as an evening supervisor and quickly advanced through various roles, including Dairy and Frozen Manager and Assistant Store Director. In 1987, he became Store Director, a position he held for 28 years. In 2015, Steve transitioned to Director of Pricing and Analytics, where he developed central pricing and backdoor receiving programs. He moved into his current role as Senior Director of Pricing, Analytics, and IS in 2024, where he collaborates with technology partners to maintain smooth information systems. Prior to joining Trig’s, Steve worked for National Supermarkets and spent a year as a route salesman for Tombstone Pizza.

Steve graduated from Rhinelander High School in 1979 and studied Accounting, Merchandising, Advertising, and Business Management at Nicolet College. He has received multiple honors, including the Excellence in Operations Award from the Wisconsin Grocers Association and T.A. Solberg Co. and the 2023 Outstanding Business Leader Award.

Passionate about teaching and coaching, Steve takes pride in helping associates overcome challenges and reach leadership positions. He enjoys working for a company that is deeply involved in the community and consistently reinvesting in its facilities. Outside of work, Steve loves spending time with family and friends, with a special fondness for visiting relatives in Florida. His "passion word" on his name badge is "Family," reflecting his belief in the importance of supporting families, from customers to colleagues to communities.

"The grocery industry has been a great opportunity for me to do something that I love to do. I cherish the opportunity to have worked alongside some of the finest leaders and people that you will ever meet. I sincerely appreciate all of the opportunities that have come my way. I am very thankful to both Trig and Tula Solberg for allowing me to be a part of their journey as they brought great stores and a great company to the Northwoods..."